The Children's Financial site was in a state of distress. The online experience lacked modern design principles which led to data imprecision.
Sample of Site (Before)
During a couple month long sprints, I conducted a heuristic evaluation. This led to a partnership that enabled the creation of site map, process flows and wireframe documentation for the Citi Children's Financial site.
Process Work: Sample of Site Mapping (Before)
Digital Agency: Publicis Sapient
Director of UX: Colin Walsh
Director of Technology: Mark Ross
Art Directors: James Guest
Senior User Experience Designer: Teia Hagood
User Experience Designer: Lisa Geubter
Designer: Kelly Bertone, Ricardo Romero
Technical Architect: Carlos Cabrera
Product Manager: Ripa Patel, Molly Sullivan, Ekjot Kaur
Project Manager: Stacy Barry