To begin a series of competitive sprint cycles, I conducted a heuristic evaluation. During the design sprint I created site maps, journey maps, wireframes, and interaction design elements for the Children's Financial site.
In order to support the five user groups: Bank, Students & Families, Customer Service, Program Managers & School Districts, the primary design recommendations began with improving search, restructuring primary navigation, streamlining notification & reminder handling, streamlining error handling and improving and simplifying overall flow to increase conversion and usability.
Sample of Site (Before)
Process Work: Sample of Site Mapping (Before)
Digital Agency: Publicis Sapient
Director of UX: Colin Walsh
Director of Technology: Mark Ross
Art Directors: James Guest
Senior User Experience Designer: Teia Hagood
User Experience Designer: Lisa Geubter
Designer: Kelly Bertone, Ricardo Romero
Technical Architect: Carlos Cabrera
Product Manager: Ripa Patel, Molly Sullivan, Ekjot Kaur
Project Manager: Stacy Barry