To begin a series of competitive sprint cycles, I conducted a heuristic evaluation. During the design sprint I created site maps, journey maps, wireframes, and interaction design elements for the Children's Financial site.
In order to support multiple user groups the primary design recommendations began with improving and simplifying the overall flow to increase conversion and usability.
Team
Digital Agency: Publicis Sapient
Director of UX: Colin Walsh
Director of Technology: Mark Ross
Art Directors: James Guest
Senior User Experience Designer: Teia Hagood
User Experience Designer: Lisa Geubter
Designer: Kelly Bertone, Ricardo Romero
Technical Architect: Carlos Cabrera
Product Manager: Ripa Patel, Molly Sullivan, Ekjot Kaur
Project Manager: Stacy Barry