There is a need to provide the ability for cardholders seamlessly update from a Private Label card to a Co-Brand card. 
Team
Client: Citi
Digital Agency: Publicis Sapient
Executive Creative Director: Michael Brandt
Director of UX: Kristin Miller, Colin Walsh
Senior User Experience Designer: Teia Hagood
User Experience Designer: Heather Abbot
Content Strategy: Alyssa Foegelle
Product Manager: Aditi Kulkarni, Anne Veit
Project Manager: Nick Elliott

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