The client expressed the need for customers to seamlessly manage the their credit card while meeting the business needs of updating from a Private Label to a Co-Brand card.
During my time on the Change Account Number (CAN) project, I worked on two phases of the implementation. The first phase is best seen through the below CAN Solution Flow where the user enters the flow through the notification displayed on their Credit Home Page. Once the user completes the opt in/upgrade flow, they are able to see old and new account information in one view.
(CAN Solution Flow)
The second phase is best seen through the below CAN Phase 2 Solution Flow where the user enters the flow through through multiple entry points. Most importantly, the eCommerce partner site.
(CAN Phase 2 Solution Flow)
Digital Agency: Publicis Sapient
Executive Creative Director: Michael Brandt
Director of UX: Kristin Miller, Colin Walsh
Senior User Experience Designer: Teia Hagood
User Experience Designer: Heather Abbot
Content Strategy: Alyssa Foegelle
Product Manager: Aditi Kulkarni, Anne Veit
Project Manager: Nick Elliott